Jared Hughes Portfolio
creative. writer. guy with ideas.
OUR COURTS. OUR FUTURE. The Timberwolves and U.S. Bank tapped me to rebrand an evergreen community campaign to refurbish basketball courts throughout the state. In came "Our Court. Our Future." Highlighting outdoor courts as integral part of Minnesota's future. Also a way to get kids back outside.WEB
After unveiling the rebrand, we got fans to vote on courts to be refurbished via a microsite. They could also get more info, view winners, and see before and after pics of selected courts. 
COURT REFURBISHMENTS The refurbished courts look AMAZING. The painted lines, the asphalt, and course the Timberwolves logo in the middle. 
COMMUNITY "Our Courts. Our Future." was much more than basketball courts, though. It was about community and building a better future for the youth. At select court unveils, we got athletes to come through for support. We also gave every kid a shirt with our tagline on it. 
