Rita's wanted a fresh brand voice to promote the world's best Italian Ice. After becoming their agency of record, we hit the ground running to give new life to their 600+ locations worldwide. I wrote some many words, I could basically tell you anything about Rita's history.
As the agency’s only copywriter at the time, I had my hand on every piece of communication for the brand. POP/POS collateral, social, web, email, and creative concept development.