Wells Fargo wanted to promote their newest small business checking account in a way that felt unique but still professional. We thought: “what if your checking account worked hard for you like your best employee?” We tapped into all the attributes of a hard-working team member would have if it worked on your team. 

Radio Spot

Mama, we made TIME magazine. To expand the reach of the campaign, we took over TIME with a dope magazine cover wrap for a few of their issues. We did the same for Entrepreneur Mag.

The campaign led with introductory messaging, highlighted the key benefits of the checking accounts, and all the imagery showed small business owners putting in work.